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Commerce Market Place Simplified

NTT DATA Business Solutions

Empower Your Business with a World-Class Range Extension and Marketplace Platform

Commerce Marketplace Simplified is a modular extension of SAP Commerce Cloud that adds marketplace functionality to the platform delivers a groundbreaking modular extension that transforms the platform into a powerful, fully-equipped marketplace engine, revolutionizing e-commerce operations and unlocking unparalleled potential. This add-on brings multiple vendors together on the same platform, offering customers a much broader product range. It provides user-friendly tools for both vendors and administrators, creating a multi-vendor e-commerce experience. This is ideal for platforms that want to bring together different brands and offer a wide variety of products.

Benefits of Commerce Marketplace Simplified

Efficient Vendor, Product and Offer Management

Streamlines vendor management by automating product listings and stock management, while also facilitating offer creation and management. This approach enhances operational efficiency by minimizing manual input and ensuring consistent and accurate product and offer data across the system.

Vendor Scalability and Adaptability

Commerce Marketplace Simplified allows platforms to scale by integrating multiple vendors. With customizable features, vendors can manage their products, offers, and orders independently, creating a diverse marketplace experience.

Automated Financial and Commission Management

The platform automates commission reconciliation and payment management between vendors and the marketplace. This eliminates manual effort needed for reporting and settlement, simplifying financial tracking.

Improved Customer Experience through Reviews and Feedback

AI-driven sentiment analysis and customer feedback tools, such as product reviews and Q&A summarization, provide actionable insights that help vendors improve their offerings and increase customer satisfaction. This feature presents the most relevant information for customers to make informed decisions.

Billing Cycle

The Billing Cycle streamlines financial management by automatically generating payments and invoicing for vendors. It tracks all transactions, including payments, refunds, and commissions, providing clear visibility into vendor balances and billing details. With automated cronjobs, the process runs on a predefined schedule, ensuring timely and accurate financial reporting.

Integration Event Structure

This integration enables seamless communication between the marketplace and external systems for order and consignment updates. By configuring API endpoints and authentication methods, the system automatically triggers events based on order status changes, ensuring accurate synchronization with external systems. The integration provides real-time visibility into order and consignment statuses on their own platform, improving operational efficiency and reducing manual intervention.

Advanced Marketing and Promotion Tools

Commerce Marketplace Simplified includes robust promotion management tools, enabling vendors to manage discounts and promotional offers effectively. This feature helps increase sales by targeting the right customers with the best offers.

Real-Time Vendor Performance Tracking (BuyBox)

The BuyBox feature allows real-time tracking and comparison of vendor performance. The dynamic scoring system highlights the top-performing vendor, encouraging healthy competition and presenting customers with the best choices.

Features of Our Solution

  • Buybox Mechanism:
The Buy Box algorithm evaluates vendors based on a range of criteria such as return rates, customer feedback, and on-time delivery, to identify the best vendor for a product. Each vendor is scored according to weighted criteria, and the highest-scoring vendor is selected for the Buy Box, maximizing visibility and sales. The system continuously runs at defined intervals, updating scores based on real-time performance data, and ensuring that only the top-performing vendors appear in the Buy Box. Customizable criteria and weights allow the platform to dynamically adjust to different business needs.
  • Shipping & Delivery Modes:
The Shipping and Delivery Modes feature streamlines the checkout process by offering flexible delivery options based on vendor and shipping carrier configurations. Vendors can assign themselves to specific delivery modes, which are then grouped and processed accordingly. The system supports a wide range of scenarios, including single and multi-vendor orders, and allows both standard and express shipping options. With real-time calculation and sorting of delivery costs, customers are presented with the most cost-effective choices based on their location and order contents.
  • Order/Consignment Event Integration:

The Integration Event Structure facilitates the integration of large-scale vendor order management through API-based communication. It enables vendors to easily integrate their order flows into the system, allowing real-time data synchronization between the vendor's internal system and the marketplace. Vendors can monitor incoming order data and ensure accurate order processing. The structure also supports customizable event flows for different order types and provides real-time feedback for smooth order tracking and management.

  • Vendor Page and General Vendor Management:

Each vendor has a dedicated page where they can customize their banner, name, and seller details, providing a personalized experience for both vendors and customers. Vendors can create and manage promotions to offer discounts and special deals, increasing visibility and driving sales. They also have control over their product listings, including the ability to activate or deactivate items and manage their visibility on the platform. Additionally, the platform includes tools to track and manage vendor and category-specific commissions, ensuring accurate earnings management. Vendors can also engage with customers directly through the
Vendor Q&A , allowing them to address customer inquiries and enhance the shopping experience.

  • AI-Powered Features & Improvements:
The AI-Powered Features leverage advanced AI models to enhance customer interaction and content generation. These capabilities analyze product-related questions and generate relevant, summarized answers for display, helping customers quickly find the information they need. AI also evaluates customer reviews and assigns scores based on relevance and recency, improving the product page experience. Through integration with Mistral 7B , the system can process data in multiple languages, enabling more efficient and dynamic interactions across different regions. These AI features support better customer service, improve product insights, and streamline content management.

  • Distributions (Promotion, Delivery, Commission, Payment):

The Delivery Cost Distribution , Payment Distribution, and Promotion Discount Distribution ensure fair allocation of costs and discounts in a multi-vendor marketplace. Delivery costs are distributed based on item quantities and delivery modes, while payments and promotional discounts are split proportionally across order entries, reflecting each vendor’s contribution. These processes maintain accurate, transparent pricing for both customers and vendors.

  • Order Cancellation Feature:

The Order Cancellation Process ensures safe, synchronized cancellation of orders, considering the order and consignment statuses before initiating the process. It supports multiple cancellation types, including customer-initiated, customer support-initiated, and vendor-initiated cancellations. The process checks eligibility, handles full and partial cancellations, and updates statuses accordingly. If conditions are met, an order cancellation is executed, and a record is created for tracking.

  • Return and Refund Features:

The Return and Refund Process allows customers and vendors to manage returns and refunds efficiently. Customers can return products until the order status is "ACCEPTED," and vendors can manage both full and partial returns. The refund process involves calculating the refunded amount based on the items returned, updating the consignment statuses, and processing the payment through the appropriate payment adapters. If the shipping fee applies, refunds are adjusted based on the order's remaining total.

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Transform your business with a multi-vendor marketplace on SAP Commerce Cloud. Manage vendors, products, and orders with AI-powered features, flexible integration and an improved customer experience.

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